The NEOM team is building a city of the future, focused on integrated the latest technological advances in digital and biotech platforms across all sectors. Today, the Food sector is being challenged and changed drastically as technology advances from digital and medical sciences improve crop productivity, decrease reliance on labor and bring about environmental awareness.

Digital technologies will be the heart of the Future of Food. Two major ways in which we foresee the impact are through:

1. Sustainable Sourcing platforms built using collections of digital touchpoints throughout the food system journey.

2. Nutritional labeling and nudges based on the desired lifestyle.

Both of these advances are predicated on technologies but have impacts on human and environmental health